EXPERIENCE. EXPERTISE. INTEGRITY.
A true professional in the fitness industry.
With more than 30 years of experience in fitness, movement and sport, Annie Foulds has built a career around helping people become stronger, healthier and more confident in themselves.
Self-employed in Kensington & Chelsea for over 17.5 years, Annie has worked with a diverse range of clients, including high-profile and VIP individuals, while developing a reputation built on professionalism, discretion, trust and results.
Her career has included:
Level 3 Fitness Professional, Premier International, 2009
Advanced Personal Trainer
First Aid Qualified
Bootcamp Instructor — Fit For A Princess,
Ambassador, Sweaty Betty, King’s Road
Ambassador (Charity) Great Ormond Street Children’s Hospital
Ambassador , Trainer, ONE LDN, Fulham
Accomplished Marathon & Ultra-Marathon Athlete
Annie’s varied experience across fitness, athletics, endurance sport and personal development allows her to create a training experience that is personal, intelligent and genuinely individual.
There is no one-size-fits-all approach.
Her expertise is not simply in exercise.
It is in understanding people.
LONGEVITY ISN’T ABOUT LIVING LONGER.
It’s about living better for longer.
The goal isn’t simply to add years to your life.
It’s to make sure those years are filled with strength, mobility, independence, energy and purpose.
Building muscle.
Maintaining bone strength.
Protecting mobility.
Developing cardiovascular fitness.
Keeping your mind engaged.
And continuing to challenge yourself.
These aren’t simply fitness goals.
They are investments in the quality of your future.
Your health is your greatest investment.
The earlier you invest in it, the more freedom it can give you later.
BE INSPIRED
FOUNDATION FOR LIFE
Annie believes that true strength comes from developing the mind as well as the body. It is about becoming physically capable, mentally resilient and confident in who you are, so that you can meet life’s challenges with greater strength and continue to embrace its opportunities.
Her approach is grounded in trust, consistency, compassion and accountability. Whether she is challenging someone physically, helping them overcome self-doubt or supporting them through a period of change, her goal remains the same:
To help people recognise what they are capable of.
Her approach is built around five principles:
BELIEF
Helping people recognise their strengths, challenge limiting beliefs and develop genuine confidence in themselves.
RESILIENCE
Teaching people to face setbacks, embrace challenges and understand that difficulty can be part of growth.
CONNECTION
Creating an environment where people feel respected, heard, supported and understood.
LEADING BY EXAMPLE
Living the values she teaches, consistency, discipline, perseverance, authenticity and a commitment to continual growth.
POTENTIAL
Encouraging people to discover what they are capable of and to create a life they feel proud to live.
Strength is bigger than fitness.
It is the confidence to try something new.
The resilience to keep going when life becomes difficult.
The physical capability to remain independent.
The discipline to keep investing in yourself.
The belief that you are capable of more than you may think.
Annie’s own life reflects this philosophy. Through decades in fitness and endurance sport, she has experienced first-hand the discipline, setbacks, uncertainty and determination required to keep moving forward.
Her work is not simply about changing what someone’s body can do.
It’s about changing what they believe they can do
that is where fitness becomes something much more powerful a foundation for life.
HIGHLY QUALIFIED
Current Studies
2025 - 2026
Self studying Neuroscience
2025
Life Coaching Diploma Level 5
(currently studying)
2024
Advanced Motivational Communication
Personal Trainer Meditation Course
NLP Online Learning
2023
Senior Citizens Specialist
Youth Specailist
Mental Health First Aider
Qualifications: 2019 - 2020
Senior Citizen Exercise Specialist (NASM)
Youth Exercise Specialist (NASM)
Core and Balance Advance Training (NASM)
Mental Health Awareness (NASM)
Mental Health First Aid
ACTIVE IQ LEVEL 2 (NASM)
Qualifications 2014 - 2015
Certified Insanity Instructor (HIIT) Certified Piyo Instructor (Pilates/Yoga/Movement) Qualifications 2012 Indoor cycling (spin) Instructor (level 2)
Qualifications 2009 - 2011
Advanced Personal Trainer Diploma Level 3
Advanced Anatomy & Physiology
Certified Insanity Instructor (Beachbody.com)
Certified Piyo Instructor (Beachbody.com)
Advanced client assessment methods (static & dynamic posture)
Healthy & Fitness appraisal, lifestyle analysis & Stress Management
Advanced Flexibility methods
Joint assessments, muscle balance, and postural correction
Fitness testing for power, muscular strength, endurance, and flexibility
Core training and program design Nutritional advice for physical activity
Communication & motivation skills
Personal training outside the gym
Special populations: Obesity, diabetes, asthma and orthopedic conditions
Consultation & business skills
Gym Instructor Level 2
Qualified First Aider
Appraisal of Nutrition & Weight Management
Exercise Prescription for Pre & Post Natal Clients Level 3 (AIQ)
FITNESS INDUSTRY EXPERIENCE
Annie’s career has included collaborations with leading fitness and lifestyle brands, combining her expertise in training, running, strength and movement.
As a Sweaty Betty Ambassador, Annie was featured as the expert behind the #SBFlyFlexFlow workout a programme combining outdoor running intervals, full-body conditioning and yoga-inspired movement into one comprehensive training session.
The programme brought together three key elements of Annie’s approach:
CARDIOVASCULAR FITNESS
Running intervals designed to challenge the heart and build fitness.
STRENGTH & CONDITIONING
Full-body movements designed to develop strength, stability and physical capability.
MOBILITY & RECOVERY
Yoga-inspired movement to help restore mobility and finish the session with intention.
It reflects something that has remained central to Annie’s work throughout her career:
Fitness works best when the whole body is trained and the whole person is considered.
Business Woman
Before returning to my passion and setting up my own business. I had the honour and opportunity to work and learn for the very best Bosses. Executive Assistant to The Honorable Timothy Knatchbull. Author of "From a Clear Blue Sky". Surviving the Mountbatten Bomb.
Personal Assistant to Marco Dell'Aquila Entrepreneur, adviser investor and professor with a career of over 30 years spanning the delopment and financing of renewable and clern energy technologies. Founded (Power Captial - a pioneering advisory firm with mandates won of over $9 billion.)
FUN & ENTHUSIASTIC
A LIFE BUILT AROUND MOVEMENT
From dance and athletics to endurance sport, fitness and personal training.
Movement has been part of Annie’s life from the very beginning.
Her journey started at just four years old, when she began studying dance in Suffolk. Over the following 14 years, she trained in ballet, tap, jazz, modern and contemporary dance, developing an early understanding of movement, discipline, body control and performance.
As a teenager, Annie also competed in athletics, representing her school and local running club, Ipswich Harris, as a 200-metre runner. She became a Suffolk County 200-metre runner and was athletics captain at Northgate High School.
That early foundation in movement became the beginning of a lifelong relationship with fitness.
FROM PERFORMANCE TO FITNESS
Annie later pursued modelling and dance, working professionally in Suffolk and Norfolk before moving into the fitness industry.
As a former fashion model and fitness competitor, she developed an in-depth understanding of muscle development, physical conditioning and cardiovascular fitness.
She has modelled for Puma Sports Clothing, appeared on the front cover of Time Out Magazine, and competed successfully in fitness shows in London.
And then there was one particularly unforgettable moment…
In 2007, Annie danced with Prince for 45 minutes during his Earth Tour at London’s O2 Arena.
An experience she describes simply as: Epic.
THE RUNNER
Running became another defining part of Annie’s story.
With more than 25 years of running and over 100 race medals, she has competed across distances from 5K and 10K through to half-marathons, marathons and ultra-marathons.
Her endurance journey has taken her to races and events across the world, including:
London • New York • Scotland • Sweden • South Africa • Sahara
From road racing to extreme endurance events, running has taught Annie some of the lessons that now sit at the heart of her philosophy:
Consistency. Discipline. Resilience. Patience. And the ability to keep moving forward when things become difficult.
BECOMING A FITNESS PROFESSIONAL
In February 2009, Annie qualified as a Level 3 Fitness Professional with Premier International and began working as a Bootcamp Instructor for Fit For A Princess.
She subsequently developed her career as an Advanced Personal Trainer, eventually establishing herself as a trusted fitness professional working independently in Kensington & Chelsea.
Today, after more than three decades immersed in movement, sport and fitness, Annie brings together everything she has learned, from dance, athletics and endurance running to strength training, personal development and coaching.
Her experience isn’t one discipline.
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